Bernal Smith Group

About Bernal-Smith Group

Bernal - Smith Group Profile

Lucio Bernal - Team Leader



Council of Residential Specialists(CRS)

The Institute for Luxury Home Marketing -Institute Trainer

Certified Luxury Home Marketing Specialist 

Million Dollar Guild Recognition

Luxury Collection Specialist 

As a Realtor in California for the past 18 years, Lucio Bernal has been an instrumental part of moving real estate from Listing to Sold in an ever-changing market. He launched his career with a bang as a Brokerage Partner in Seattle in his early twenties and has been on a roll ever since. He now resides in Palm Springs where he is building a great business network there selling homes in Palm Springs and the Coachella Valley. He maintains his partnership with the Bernal Smith Group and continues to build a team of professionals.

His passion for his work stems from a holistic perspective on his trade.

“Whether this is your first transaction or your hundredth, finding a home is a significant experience, It’s about closing one chapter of your life and beginning what is, hopefully, an exciting, new one. Being a part of this transition for my clients is a privilege I take seriously, and it shows through in my work."

Being a good listener and font of patience not only attracts lifelong clients, it’s something his colleagues know, respect, and admire about him. He’s earned a reputation as an outstanding agent to work with on transactions, so his fellow agents are eager to accept deals with him—a major financial advantage when a listing has multiple offers.

What does this mean for his clients? Faster transactions, outstanding negotiations, and a seamless experience from start to finish. Even in what can at times be a ruthless business environment, being a nice guy is something Lucio has proven can be an advantage.

Jon M. Smith - Team Member



The Institute for Luxury Home Marketing - Member

Jon comes from a strong background in marketing and customer relations. The value he brings to the team and to real estate is organization and caring of clients and the process of smooth transactions with honesty and integrity. Working with buyers and sellers requires patients and understanding of their needs. Asking the right questions to get a better sense of what the client's needs are is vital to the success of any real estate team.

"I am always very interested in what the client is feeling and looking for in a home. Or if they are selling, why they are making the decision to sell".

His ability to create good relationships and build strong customer relations will add to the value proposition of the BERNAL SMITH GROUP in Palm Springs and the Coachella Valley.

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