Lucio Bernal -Bernal-Smith Group
M: 310.383.2466 mobile
O: 760-883-1738 office

Lucio Bernal -Bernal-Smith Group

Broker Associate
License #:


As a professional group who are experts in the greater Palm Springs area, We bring a wealth of knowledge and expertise about buying and selling real estate here. It's not the same everywhere, so you need someone you can trust for up-to-date information. We are eager to serve you. If you're looking for a positive, helpful partner who is ready to provide you with exceptional service, let's talk today!

Our mission statement:

We are making quality service the priority for all clients from modestly priced to luxury properties. We build a strong team environment that empowers each other’s strengths by having fun and enjoying what we do. The result is lifetime clients, all the while exceeding expectations of integrity, trust, and reliability.

Lucio Bernal

Lucio Bernal has been a real estate professional for 20 years. Lucio began his career in real estate in the Pacific Northwest on the business end of it when he opened a real estate company. After relocating to Los Angeles, he began his career is homes sales and eventually relocated to Palm Springs.  Lucio is a Coldwell Banker Global Luxury Ambassador, a Luxury Property Specialist, and an expert trainer with The Institute for Luxury Home Marketing.  His expertise is why his clients are excited to refer his services to their family, friends, and colleagues. Lucio has served affluent clientele for 20 years and enjoys sharing his experience and expertise with industry colleagues and his successful team. With keen insight in executive and corporate relocation services, Lucio understands and adapts to constant changes in the luxury market. Lucio is a Broker Associate, Certified Residential Specialist, Pricing Strategy Advisor, Luxury Property Specialist, Global Luxury Ambassador, Expert Trainer with The Institute for Luxury Home Marketing, and served as 2017 President of the Palm Springs Regional Association of REALTORS® after having been named the association’s REALTOR® of the year in 2015.

Contact Lucio at (310) 383-2466 or


ILHM Million Dollar Guild  ILHM Expert Trainer  Proxio Pro  PSA  CRS


Jon M. Smith

Jon M. Smith is a Broker Associate and Global Luxury Property Specialist and comes from a marketing background.  His skills in organization and human relations are what strengthens the Bernal-Smith Group's success. Jon seeks an optimal understanding of all of their client's needs and expectations. Facilitating transactions and showing the property is essential to the successful completion of the Bernal-Smith Group efforts in real estate. Jon has a love for the human experience, especially as it relates to the average homeowner looking for modestly priced homes or selling the home they have loved for many years. He is action-oriented during all steps of the buyer/seller experience and always believes in responding and following up "sooner than Later".  Jon is a big sports fan and his favorites are college & football. He loves IPA beers & will always be adventurous and try a new one.

Contact Jon at (323-309-6416) or

CalRE#01959566, CLHMS, Guild Member


Lucio & Jon also hold great importance in servicing their clients that are in modest to more affordable homes and condos. They treat all of their clients with extreme care and attention. 

Here are some of the things we can do for you:

Locate your next home

We recognize that you need a professional that knows the local area and all of its nuances. We take into consideration the criteria that you have in mind and then tailor our search to match that. Then we go a step further and make suggestions as to other aspects that could be important that you should be aware of to have a smooth experience.

Market your current home or investment
At the time that the move is necessary, you can rely on our team to be at your side. From the initial conversation to the coordination of the completion of the transaction, our team is always one step ahead. We make sure that the marketing is in place, that negotiations are smooth and precise, and no stone is left unturned.

Our marketing consultation is extensive
There are many moving parts to every transaction, big and small. Many buyers can visualize themselves in every home, and that is why we take additional steps to ensure your home is ready for the market before any photos or marketing will be scheduled. You want top dollar, and we want you to have it as well. Staging, reorganizing, depersonalizing, and perfect market placement is critical.



"Lucio Bernal was absolutely terrific. I live in the Bay Area and he sold my property in Palm Springs. Lucio supervised the installation of new carpet, the painting of the property and all else that needed to be tended to in order to market the property. We received a full-price offer at the first open house. Everything from start to finish was handled with excellence by Lucio and his team. I never once had to come to PS to complete the sale of my property. You will not be disappointed with Lucio and his team! They are the best."

  -Corey B., Client

"Always helpful, always on our side, Lucio possesses charm and tenacity when problems arise and powers through to a satisfying resolution. We couldn't be happier with our experience and highly recommend him as an agent."

  -Ron G., Client

"Lucio and Jon are the absolute best! They are the most knowledgeable team in the Palm Springs area and have connections with all the local networks. They are the hardest working, diligent, creative, and fun. In one of the toughest markets ever, they never gave up and got the deal done. Trustworthy and honest, I couldn't recommend anyone more to either sell your home or find you a new home!"

  -Leah J., Client

"Lucio and Jon are wonderful to work with. They are professional, proactive and extremely responsive even with 15 hour time difference as we are working overseas. Lucio and Jon gives us peace of mind when selling our house during this difficult time of pandemic. They made all the transactions effective and efficient. Very much appreciate."

  -Christie Z., Client

Coldwell Banker Realty
1081 N Palm Canyon Dr
Palm Springs, CA