Lucio Bernal -Bernal-Smith Group
Phone: M: 310.383.2466 310.383.2466 mobile
Phone: O: 760-883-1738 760-883-1738 office

Lucio Bernal -Bernal-Smith Group

Broker Associate
License #:

Our mission statement:

We are making quality service the priority for all clients from modestly priced to luxury properties. We build a strong team environment that empowers each other’s strengths by having fun and enjoying what we do. The result is lifetime clients, all the while exceeding expectations of integrity, trust, and reliability.

As a professional group who are experts in the greater Palm Springs area, We bring a wealth of knowledge and expertise about buying and selling real estate here. It's not the same everywhere, so you need someone you can trust for up-to-date information. We are eager to serve you.


Lucio Bernal

Lucio Bernal has been a real estate professional for 20 years. Lucio began his career in real estate in the Pacific Northwest on the business end of it when he opened a real estate company. After relocating to Los Angeles, he began his career is homes sales and eventually relocated to Palm Springs.  Lucio is a Coldwell Banker Global Luxury Ambassador, a Luxury Property Specialist, and an expert trainer with The Institute for Luxury Home Marketing.  His expertise is why his clients are excited to refer his services to their family, friends, and colleagues. Lucio has served affluent clientele for 20 years and enjoys sharing his experience and expertise with industry colleagues and his successful team. With keen insight in executive and corporate relocation services, Lucio understands and adapts to constant changes in the luxury market. Lucio is a Broker Associate, Certified Residential Specialist, Pricing Strategy Advisor, Luxury Property Specialist, Global Luxury Ambassador, Expert Trainer with The Institute for Luxury Home Marketing, and served as 2017 President of the Palm Springs Regional Association of REALTORS® after having been named the association’s REALTOR® of the year in 2015.

Contact Lucio at (310) 383-2466 or


ILHM Million Dollar Guild  ILHM Expert Trainer  Proxio Pro  PSA  CRS


Jon M. Smith

Jon M. Smith is a Broker Associate and Global Luxury Property Specialist and comes from a marketing background.  His skills in organization and human relations are what strengthens the Bernal-Smith Group's success. Jon seeks an optimal understanding of all of their client's needs and expectations. Facilitating transactions and showing the property is essential to the successful completion of the Bernal-Smith Group efforts in real estate. Jon has a love for the human experience, especially as it relates to the average homeowner looking for modestly priced homes or selling the home they have loved for many years. He is action-oriented during all steps of the buyer/seller experience and always believes in responding and following up "sooner than Later".  Jon is a big sports fan and his favorites are college & football. He loves IPA beers & will always be adventurous and try a new one.

Contact Jon at (323-309-6416) or

CalRE#01959566, CLHMS, Guild Member


Lucio & Jon also hold great importance in servicing their clients that are in modest to more affordable homes and condos. They treat all of their clients with extreme care and attention. 

Here are some of the things we can do for you:

Find Your Next Home
You need someone who knows this area inside and out! We can work with you to find the right home at the right price for you, including all the neighborhood amenities that matter - not to mention the essential criteria you have for your ideal home

Sell a Home
When it's time to move, you need someone who will advertise your home, show to prospective buyers, negotiate the purchase contract, arrange the financing, oversee the inspections, handle all necessary paperwork and supervise the closing. We can take care of everything you need, from start to close.

Consult on Home Selling Tactics
Oftentimes buyers don't visualize living in your home the way you do. We can make your home attractive to its ideal audience - which can help you get top dollar. Things, like staging the home, making repairs or minor improvements, or even simply painting the walls, can be the difference between a home resting on the market and one that's sold fast.


Some of our current and past sales!



At Bernal Smith Group, Lucio and Jon are focused on The Center in Palm Springs.  We feel the most gratifying part of our lives is to give to our community and support those efforts through The Center of Palm Springs.  That is why we are Emerald Level supporters.

The Center's mission is aligned with what we feel strongly about Creating a Vibrant Community. The community we live in and work in is a beautiful place and anything we can do to continue to enhance that and support is what we feel is the right thing to do.

The Center has 56,000 visitors annually.  That shows its need and value are necessary. The support and it serves the community is necessary and vital to a strong community. If you want to learn more about The Center, log onto their website and read more of their important work and significance in Palm Springs.




""Lucio & Jon of the Bernal-Smith Group worked tirelessly to sell my home quickly. They were knowledgeable, dependable, communicated regularly and helped in all ways to complete the sale. I appreciated them very much and highly recommend Lucio and Jon if you would like to sell your house.""

  -Joan D., Client

"We could not be more impressed or grateful for the service and results we received working with the Bernal-Smith Group. Lucio and Jon were very focused and demonstrated an unwavering commitment to sell our house. Professional, knowledgeable and a real pleasure … they made it so easy! Suzanne and Scott S. "

  -Suzanne and Scott S., Client

"I am a retired Realtor so I was very particular about who I would work with and had very high expectations. Those expectations were far exceeded by Lucio and the Bernal Group. His professionalism was impressive. His attention to detail, knowledge of the market and the area were so helpful. The culmination of our working relationship was finding the perfect home. I will never work with anyone else and highly recommend Lucio Bernal and The Bernal-Smith Group."

  -Cathy R., Client

"To rave about Lucio and Jon would be superfluous ! Suffice it to say they are the epitome of professionalism. We have bought and sold many properties over the years and by far these two gentleman handled the sale of this home in particular with exceptional expertise and integrity. As far as we are concerned they really are the best in the business! Eric and Bruce "

  -Eric and Bruce, Client

Coldwell Banker Realty
1081 N Palm Canyon Dr
Palm Springs, CA